Nokia have finally re-entered the smartphone market however, you can only get your hands on their new Nokia 6 in China. The Finnish company HMD who own Nokia’s brand licensing rights in mobile phones in late 2016 have decided that 2017 is the year that Nokia get back into the smartphone game. It will only be exclusive to China and can be brought through the retail giant JD.
The Nokia 6 is the first smartphone released by Nokia in a while. However, there are plans for more smartphones from Nokia to be released later on in the year. HMD want to set a new standard in terms of their design, material quality and manufacturing innovation. The Nokia 6 has a bright hybrid in-cell 5.5″ screen which has full HD-resolution and colour reproduction. The screen has been wrapped in a 2.5D Gorilla Glass which will provide a strong layer of protection to the screen.
It has a 4GB RAM and a 64GB storage allowing you to store many things on your new smartphone. It has been fitted with a 8mp front camera and a 16mp rear camera which has been designed to use auto focus to create sharp detailed pictures. The reason why HMD have chosen to only sell this device in China is because they have the largest and most competitive smartphone industry. The smartphone is priced at 1,699 CNY (roughly £201.25) which is a reasonable price for a brand new smartphone. HMD want to create smartphones that meet the needs of the customers and that they feel like they are receiving a premium product.
Although the smartphone was due to launch later on HMD have decided to release it early so that they can make the most of the Chinese new year. They are likely to sell a good amount of smartphones as it’s known that the Chinese buy loads of new tech during their celebrations. This is a clever marketing move by HMD as it allows them to reach a large number of potential customers at a time they are more likely to spend money on electronics.